Branding .... what is it? why are people doing it? and how does it affect my business?
So Why photography? A photo brings you back to a moment and brings all the senses of that moment to you.
Think of a photo of you & your family at an Amusement Park... you can almost smell the funnel cake………..taste the soft serve ice cream in a waffle cone... feel the heat & humidity of the July sun….. hear the roar of the roller coasters…… and see the joy in your families’ eyes.
The photo of your memories works just the same for your clients and customers..... you want their senses engaged and the memory of you made when they see your marketing on your social profiles and marketing channels.
Now don’t you want to be that beautiful butterfly in your social profile.
Photography is crucial to marketing
Your Social Profile is who you are online.
A Headshot profile photo is a necessity & Branding assists your overall marketing plan thru your engagement.
No matter what marketing channels you choose to be a part of your marketing strategy, you will need Quality Photography and Digital Media to represent you and your brand.
Whether it’s LinkedIn, your personal or business Website, Facebook, Instagram, TikTok, Snapchat, Clubhouse, Twitter, YouTube or Google Ads.
You need content photography and digital media.
The Photography & Digital Media you use tell your story. Potential clients and customers can imagine themselves in the moment with the product or service that you offer ,your digital media needs to compliment your brand, color palette and style.
Think of the Dog Trainer, they need their Social Profile to market their training and compliment their image. One image represents a dog learning to catch a treat, the other image taken from a different perspective shows a Vicious Dog, same image, same dog but the photographer crafts this image to accurately represent their clients intention for the marketing.
So unless they say I can turn your vicious dog into that catching the treat dog the creation of the second image would not be the brand the Dog Trainer uses for their marketing strategy….. it’s all how your photography presents you.
So what is the difference between a Professional Headshot and Branding?
The difference between a Professional Headshot Session and a Branding Session
Usually head and shoulders only, a few different angles, you receive 2 high resolution images of your choice
Great for LinkedIn, professional biographies & profile photos. These are often in Studio and I schedule 20 minute sessions. Check out my
Lunch Time Headshots to schedule an in studio professional headshot session
Creates a portfolio of images that present you and your brand for all your chosen marketing channels
Gallery includes headshots, candid images, action shots, your business tools, and detailed shots representing you your brand & business lifestyle